Which Author's Showcase Is Best For Your Book?
Not
every book or author is suited for The Oprah Show. But you can bet that
anytime we have an author that fits a particular venue, we pull out all
the stops to get them on that show. This is exactly how we recently got
Eileen Sabry and her book showcased on The Oprah Show. Oprah liked the
theme so much that she named her show for that day after Eileen's book,
Wishes in Black and White.
You
may be the next author that Oprah wants to interview. And if you are,
as many as ten million people will see you and hear about your new book.
You may be spending your future years signing books and rubbing elbows
with other celebrities. It is a fact that most of the authors that have
been on her show became overnight successes. But not everyone gets on
The Oprah Show and not everyone should, as different shows and publications
are suited for different kinds of books.
Maybe
an interview with a reporter from Vanity Fair or People Magazine would
be more appropriate for your book. Or how about the New Yorker, Golf Digest,
Time Magazine, or one of the hundreds of other internationally known publications.
One of the authors that recently contacted us is being interviewed by GQ for his book about his relationship with his family. It is an incredible story, but unfortunately, we can't give you specific details at this time because the book has not yet been released and interviews and publicity are in process.
Obviously, if you have written a book about sports, one of the many perfect publications for you would be Sports Illustrated.
What if your book is science fiction or about science. Maybe a feature story about you in Popular Science would be just the ticket.
Each book
and each author requires an in-depth study by Petersen Publishing Group
and its marketing, publicity and public relations staff, to determine
the most powerful marketing approach for that particular project. Many
books do well if they are spotlighted on television, radio, and in the
major publications. Other books require a much different marketing approach
such as primary contacts through catalogs, the library system, colleges,
universities
and other academic arenas.
Regardless of what kind of book you have written, the experienced publishing staff at Petersen Publishing Group will zero in on the many different possible marketing choices available. We will tailor a well thought out marketing plan that will be just right for your book and hopefully for your new career as an author.
In closing, each book and each author are unique and require a marketing strategy specifically tailored to make buyers aware of the new book. It may be television, radio, or interviews with major publications, or a combination of several of the hundreds of possible marketing scenarios. Each author can be confident that we will work as a team to select as many viable marketing, public relations and promotional scenarios as are required by our marketing plan.
Keep reading the many pages and success stories throughout this Petersen Publishing Group web site. If your book is ready or almost ready to be published, go to back to the home page and fill out the form so we can review your book. We are excited to see what you have written, and there is absolutely no charge from us to review your literary work.
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