Our Team

Dane Cornel Petersen, President and Founder, Petersen Publishing Group and Double Eagle Industries
Dane Cornel Petersen is internationally known in the publishing, manufacturing, printing, multimedia, and entertainment industries. For the past 35 years, Petersen has helped hundreds of companies produce and market their products and services and has helped internationally known entertainers launch and maintain their careers.

As president and founder of Double Eagle Industries and Petersen Publishing Group, Petersen oversees all projects. He is known as a master organizer, creative planner, and producer. In the past three decades, he has put together a dream team of international manufacturers, fulfillment facilities, publishing and marketing groups, call centers, radio, TV, and print-media wizards, and a world-class production staff, including film, broadcast, and audio-recording gurus.

Petersen's success in the highly competitive, ever-changing manufacturing, printing, publishing, multimedia, and entertainment industries can be attributed to his flair for marketing and manufacturing, high energy, hard work, and zeal for life. One of Petersen's favorite words is juice, an entertainment industry expression meaning creative energy or chutzpah, of which Petersen has a great deal. Petersen is one of those rare individuals who naturally thinks outside the box.

It is no surprise that Petersen's clients, strategic partners, associates, and vendors include Fortune 500 companies, Grammy Award winners, the World's Fair, major promoters, and even the great motion picture and recording industry manufacturing facilities.

Petersen can launch a project in as little as a few weeks, using the same resources that might be used by any of the Fortune 500 companies, major ad agencies, movie and record industries, or any other company. The difference is that Petersen will produce it more efficiently, faster, and more cost-effectively with better quality control, using Zero Error Tolerance as the standard.

Petersen founded Double Eagle Industries in 1989 and the Petersen Publishing Group in 1998. Double Eagle Industries is made up primarily of manufacturing and industry service teams, whereas Petersen Publishing Group is comprised of topnotch publishing industry experts such as copywriters, editors, designers, public relations staff, distributors, marketing staff, and more.

Additionally, Petersen is an associate with other publishing companies, working as a team to produce and publish books. Petersen and his publishing team enjoy a relationship helping authors to publish their books. Double Eagle Industries is the manufacturing arm for Petersen Publishing Group. Petersen Publishing Group has placed authors on radio and TV, including "The Oprah Show." Double Eagle Industries is known for producing some of the world's most beautiful hardbound books, softcover books, catalogs, magazines, and greeting cards, in addition to movie industry and record industry products.

Robert Daniel-Book publisher, consultant, comedian, and "Idea Man"
Robert Daniel ("Robert") is the publisher of 1,400 books and co-author of more than 50 books and resource guides on a wide range of subjects. He has produced and distributed over 100 titles, including House Calls: How we can all save the world one visit at a time by Patch Adams, M.D.-the compassionate and humorous doctor portrayed by Robin Williams in Universal Pictures' hit film, Patch Adams.

For nearly 40 years, Robert (who has co-founded and established several publishing companies) has been dedicated to producing quality books that help, inspire, and empower people, such as RelationShift: Revolutionary Fundraising and Saving the Soul of Medicine. He launched the Gotta Minute? series, which includes such diverse titles as Sell Your Screenplay: Your Guide to the Independent Film and Television Producer; Yoga for Health, Relaxation & Well-Being; How to Live and Feel Great!; and The Ultimate Guide of One-Minute Workouts. He has also published various novels, some of which are now being considered for potential film projects.

As a co-founder of Green-PR, a San Francisco-based public relations firm, Robert represents and promotes socially and environmentally responsible causes and organizations. Profits from one of Robert's books fed millions of children worldwide through C.A.R.E. in New York City. Robert lectures and gives seminars on publishing, current events, and social issues. He presented one publishing workshop while cruising through the Panama Canal and the Caribbean. Earlier, he participated in a panel discussion at a book expo on effective ways to assist the homeless.

As an international marketing consultant, Robert has been involved with the research, development, and marketing of creative products, packaging, and services. He has also developed a unique and humorous line of greeting cards and gift items. He is listed in Who's Who in America, Who's Who in the West, Who's Who in Entertainment, and Who's Who in International Biographies.

Pamela D. Jacobs, M.A.-Book publisher, researcher, writer, artist, traveler
Pam has been involved with every aspect of book production and marketing for more than a decade. She has also written and published two health resource guides: 500 Tips for Coping with Chronic Illness (1997), and Chronic Fatigue Syndrome: How to find facts and get help (1992). Both books provide information and resources that she gathered while preparing and facilitating her "Hope, Humor, and Healing" workshops, running a health support and referrals hotline service, attending medical lectures and health conferences, and consulting with physicians and psychotherapists on ways to cope with life-altering health challenges. Pam has written and edited marketing materials, technical manuals, and ad copy for various corporations and organizations.

Pam earned a Master's degree in Writing, a 30-unit certificate in Holistic Health, and a B.A. in Foods and Nutrition at San Francisco State University (which opened many doors for her). While attending school, she edited and designed exhibit catalogs for the Sutro Egyptian Museum in the Classics department, and she was a student docent during several exhibits. She also arranged and promoted health lectures, produced brochures for the Holistic Health department, and typeset ads for the University's newspaper. Previously, she worked for the San Francisco Newspaper Agency for the Chronicle and Examiner in their Circulation and Art departments.

After taking screenwriting classes at SFSU, Pam wrote and edited several screenplays and worked as a production assistant for independent studios and for Lucasfilm's special effects division, Industrial Light & Magic (ILM), on several films and TV commercials. After studying health education, geography, and agriculture at SFSU, she began promoting environmental health, sustainable agriculture, and organic foods by facilitating workshops, giving radio and TV interviews, writing articles and brochures, and being involved with Green-PR (her own company).

For fun and adventure, Pam has been exploring tropical islands and rainforests, majestic mountains, deserted deserts, several seas, and archeological sites (such as pyramids, temples, and tombs). Recently, however, she has been exploring her way around the kitchen again, while creating fulfilling and flavorful vegetarian cuisine. She is developing a new cookbook to entice people toward vegetarianism-to promote the health of humans, animals, and the environment.

Leslie Shelton, Ph.D.-Editor, graphic artist, and administrator
Leslie recently completed her Ph.D. in Transformative Learning and Educational Psychology from Union Institute and University. She holds a Graphics Design certificate from the University of California at Santa Cruz. Her M.A. degree is in Student Personnel and Counseling and her B.S. degree is in Health and Physical Education. Leslie has worked as an educator, administrator, graphic artist, and counselor for 30 years. She was the Director of Project Read (an adult literacy program in the South San Francisco Public Library) for 14 years. Leslie now wears a variety of hats, providing administrative support; design, editorial, and marketing services; and project coordination. She has illustrated a children's book, The Tree Deva: A Legend from India, and written several books on effective learning strategies, leadership development, making learning fun, and improving literacy instruction for adults. Leslie is listed in Who's Who in Education and Who's Who in America.

Julia Gaskill-Computer graphic artist and web master
Julia has been a dedicated designer of book covers, jackets, flyers, brochures, postcards, and other graphic materials for several years. She is proficient in Photoshop, Quark, and PageMaker software and she maintains websites. Julia has worked as a graphic artist for various ad agencies and major corporations. She and her husband, Perry, own and operate a computer business, maintaining their own web servers for numerous clients.

Ruth Schenkel-Editor, proofreader, administrative and computer assistant
Ruth edits and proofreads manuscripts and marketing materials with style and grace, while providing high-quality administrative support and computer services. She is working on a B.A. degree in Linguistics at Wellesley College in MA, while taking additional, challenging classes at MIT. Ruth is fluent in French and speaks Mandarin, thanks to her dedicated parents who sent her to the finest schools and on worldwide adventures. Her father instilled a love of books by taking her to various libraries since she was young. Ruth's polished English grammar skills come in handy in the publishing business. She is also a gifted and patient tutor who helps students and others to improve their writing.

Jessica Bryan-Editor, writer, proofreader
After 25 years of working with attorneys as a legal secretary, paralegal, and office manager, Jessica decided that she would rather read books than legal documents. She has been editing manuscripts and writing marketing materials for the Petersen Publishing Group. One author, Lloyd Wright, praised Jessica as being "a light at the end of the book production tunnel!" Another author, Richard Bellush, Jr., wrote this glowing endorsement: "Jessica has improved my book substantially!"

Marilyn Yasmine Nadel-Book designer
Yasmine has worked as a designer for 25 years, and as a book designer, writer, illustrator, and graphics production coordinator for nearly a decade. She earned a B.A. degree in Fine Arts from the University of Washington and a Graphic Design degree from the University of California at Santa Cruz Extension. Yasmine is a dedicated, talented, and hard-working freelance contractor for the Petersen Publishing Group. She also works on books directly with some of the publishers' authors.

Katherine Hyde-Book editor, designer, and typesetter
With over 20 years' experience in book publishing, Katherine has worked as an editor, copyeditor, proofreader, book designer, and typesetter, including years on the staff of Thomas Nelson Publishers and Conciliar Press. She also employs her B.A. degree in Russian Literature from Reed College to do Russian-to-English translation. For several years, she has been involved in editing and book production as a freelance contractor with the Petersen Publishing Group. Katherine has a reputation for excellence and accuracy in all aspects of her work. One recent client said of the book Katherine edited, designed, and typeset for her, "We are thrilled with it and our friends are so impressed with the feel of it, the cover design, the layout and the photos, the page quality and the way the story flows." Katherine is a member of Bookbuilders West and the Bay Area Editors' Forum.

Barbara Kruger-Typesetter, editor, book designer
For 15 years, Barbara worked for various graphics houses, and she worked in the software manual department of a computer manufacturer for 13 years. Literally, she has done it all: inputting, editing, writing, designing, cutting, pasting, proofreading, and managing other typesetters and editors.

Malcolm Kushner-Creative and humor consultant
Malcolm is an internationally acclaimed expert on humor and communication, and one clever guy. A co-creator of the humor exhibit at the Ronald Reagan Presidential Library, he is the author of The Light Touch: How to Use Humor for Business Success and Public Speaking for Dummies. His radio and TV appearances include "The Larry King Show," Voice of America, C-SPAN, CNBC, and CNN. Malcolm was profiled in Time Magazine, the Washington Post, and the New York Times. The Wall Street Journal has called him "irrepressible." Prior to becoming "America's Favorite Humor Consultant," Malcolm practiced law with a major firm in San Francisco.

Kismet Oz-Internet marketing and public relations
Kismet is responsible for disseminating newsworthy information about authors and books. She gets the word out (through the Internet and mass mailings and faxes) to magazines and newspapers, local and national radio and television talk shows, organizations, companies, and websites. She develops specialty media lists, which are used to distribute review copies and publicity materials.

Florin Matei-Webmaster
Florin holds a B.S. degree in Electronics and Telecommunications. He has five years of experience in web design and programming technologies such as PHP, MySQL, and C++. He has served as webmaster for numerous companies. Florin also possesses advanced computer networking skills. In addition, he oversees an extensive group of programming professionals. His hobbies include programming, robotics, astronomy, and electronics.

Lawrence Cleenewerck-Webmaster, designer, and MIS director
Lawrence has worked as a Manager of Information Systems (MIS) Director and a Senior Systems Engineer for several major corporations. He has experience in software localization and quality control. He is an expert contributor to Europe's number one magazine for networking professionals, 01Networks, and he is an expert in Internet security and database systems. He earned an A.A. degree in Accounting, an A.A. in International Trade, an A.A. in Computer Science, and a B.S. degree in Technological Marketing. He is one of the few computer professionals to hold the highest level of certification from Novell and Microsoft. His professional certifications are: Master Certified Network Engineer; Certified Novell Instructor Level I and II; Unix System V Certified Engineer; Microsoft Certified Systems Engineer; and Microsoft Certified Trainer. Lawrence was born in Montpellier, France, and he grew up in Old Greenwich, Connecticut. Currently, he resides and works in Northern California.


 

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